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Given the unprecedented nature of the technological and cultural forces sweeping across the marketplace, the next generation of insurance-buying will inevitably look different from the models used by baby boomers in the past.

Millennials are looking for insurers who can understand and support the nontraditional ways they are living, buying and working. And since these habits and preferences are still evolving quickly over time, the only way that insurance agents and companies can keep up and speak in a language that millennials understand is to first reach out, listen and begin the conversation.

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Jayleen R. Heft

Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected]

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