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You will suffer from a cyber incident.

That’s the message insurance providers should relay to current and prospective clients. Whether that incident involves malware, a phishing strike, a breached system, a ransomware infection, a lost or stolen laptop, or a distributed denial-of-service attack, all organizations will at some point suffer the direct or indirect consequences of a cyber incident. Gone are the days when providers and insureds could focus solely on preventing incidents. We must now take steps to prepare for when insureds do get hit.

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