If you’re not using inbound marketing to help build your book ofbusiness, you’re missing out on a tremendous opportunity.

For the past decade it’s been the most effective marketingmethod for conducting business online.

Inbound marketing is an inexpensive and nonintrusive way ofusing educational content and social media to develop yourclientele. It delivers what your prospective client wants, wherethey want to find it, right when they need it.

Give them what they want

And give it to them for free. Let me repeat that. Free. Although itfeels counterintuitive, giving people free, relevant content is atthe heart of inbound marketing, which starts with a single blog.Does blogging really makes a difference? Yes, it does. Businesses that consistently blog draw in 55% moreweb traffic than those that don’t. What’s more, they produce70% more leads.

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