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Even with all the technology in use in the insurance industry, maintaining customer relationships is still key. (Photo: iStock)

Peter Drucker, legendary management and marketing guru, once said, “The purpose of a business is to create and keep a customer.”

I frequently travel across the country to meet with agents and brokers who tell me about the increasing number of challenges they face as they work to grow their businesses — businesses that serve a vital role in their communities. I’ve had the opportunity to understand these issues first-hand, which is the first step in creating stronger partnerships and helping agent and broker firms keep their communities safer and more protected.

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