Even with all the technology in use in the insurance industry, maintaining customer relationships is still key. (Photo: iStock)

Peter Drucker, legendary management and marketing guru, once said, “The purpose of a business is to create and keep a customer.”

I frequently travel across the country to meet with agents and brokers who tell me about the increasing number of challenges they face as they work to grow their businesses — businesses that serve a vital role in their communities. I’ve had the opportunity to understand these issues first-hand, which is the first step in creating stronger partnerships and helping agent and broker firms keep their communities safer and more protected.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.