Can auto insurers seize an opportunity to potentially grow bymore than 10% without directly engaging their competitors' clientbase?

About one in eight U.S. drivers doesn'tpurchase insurance, representing an intriguing and untapped marketfor insurers. Usage-based insurance (UBI) may raise a compelling opportunity to connectwith this lost segment.

Each state typically requires vehicle owners to carry minimumlevels of liability insurance coverage, although low penalties andineffective enforcement potentially help millions of uninsureddrivers to avoid any real consequences. If insurers offer greaterlimits of uninsured motorist (UM) coverage — and if statesstrengthen their auditing of uninsured drivers — this may helpmitigate the risks that the UM cohort poses to fellow drivers.

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