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Real-time data from smart devices in conjunction with big data, machine learning, and cognitive computing technologies are making it possible to recommend specific actions and, in some cases, automate the actions. (Photo: Shutterstock)

Few people today would argue about the value of data to an insurer, or the power and potential of analytics.

Insurers have been leveraging data, business intelligence (BI), and more recently, predictive analytics solutions to gain more insights and inform important business decisions.

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