Bringing change within any organization is hard to achieve.Arguably the larger the company, the more complex and difficult itis. Add to that geographic and cultural differences, and it muddiesthe water further.

Change encounters roadblocks. From the reticence of employees tochange their working practices, to the difficulty of gettingboardroom support on new market opportunities or ideas developed…change is challenging.

A matter of survivial

So why should we persevere? Because it is a matter of beingrelevant, competitive… and even ensuring survival.

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