Your primary job is marketing yourself so prospects will want to do business with you and your clients will see value in staying with you. (Photo: iStock)

Even though you may be a producer in an insurance agency, you’re in charge of your own business and responsible for its core marketing functions — prospecting, sales, and client retention.

Years ago, producers could succeed by working in a well-known agency, joining local business groups, civic organizations, and charity boards, and get their name in the newspaper. But not so much today.

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