Other Harris Poll findings include:

The top five insurance brands are: (1) Blue Cross and Blue Shield; (2) AAA Auto & Home Insurance; health insurers Health Net (3) and Amerigroup (4); and Guardian Life Insurance (5).
Consumers struggle to identify property and casualty companies as a good fit for them or as companies they share values with; however, the survey found a solid degree of trust with AAA and USAA (property and casualty).
Esurance shows strong positive momentum; however it falls near the bottom of property and casualty companies for overall equity and has lower emotional connection scores.
State Farm Auto & Home Insurance (property and casualty) is among the most familiar brands; USAA has strong quality positioning among both life and property and casualty insurance categories.
Overall, health insurance companies are slowly increasing their brand scores. "With the exception of a dip in equity in 2016, health insurance brands have continued to modestly improve over the last five years," the survey says. "Blue Cross and Blue Shield has traditionally tracked well above the rest; however Health Net and AmeriGroup are closing the gap."

Special Reports /

Harris Poll finds growing interest about insurance brands from millennials