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Do’s and don’ts of Twitter, LinkedIn and Facebook for advisors

Theres a strategy for using LinkedIn, Twitter and Facebook to reap marketing results.

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Lisa Turley, senior vice president-advisor marketing at Raymond James, tells us how advisors can use social media to reap marketing results. (Photo: Shutterstock)

To be or not to be on social media: That isn’t the question. Today, it’s a must for financial advisors to have a digital presence, and that doesn’t mean just putting up a website and hoping prospects will find it.

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