Perception bias is a problem in almost every industry, but I would argue that it can be especially difficult for advisors.

Starting with the antics of Charles Ponzi and rolling all the way through Bernie Madoff and beyond, a few high-profile instances of negative behavior can make some prospects assume that all advisors are only in it for themselves and have no real interest in doing good for their clients.

Impact on business growth

How we manage perception bias, both when its directed toward us and when we direct it toward others, can have a powerful impact on business growth.

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