Several years ago as an active insurance agent, I become curious about why my current clients selected me as their agent.

Let's face it, there are countless agents to choose from both locally and online. I wanted to get to the heart of the matter on how I earned their business.

I set out to ask the simple question, "What is the No. 1 reason you chose to do business with me?" I didn't send out an email or use Survey Monkey. I either asked them directly in person or on the phone.

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