According to a new survey of American consumers by Willis Towers Watson,many drivers are willing to share their driving data for a betterdeal on car insurance.

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The insurer surveyed 1,005 U.S. drivers ranging in age from 18to 65-plus in February 2017 to examine how the spread of in-cartechnologies and connected cars is influencing consumers’ buyingbehaviors and attitudes toward usage-based insurance (UBI).

In particular, 78% of millennials, 61% of Generation X, and 51%of baby boomers said they would “definitely/probably” be open tosharing their recent driving data, such as the past month’s datafrom navigational apps or an in-car system, for personalizedinsurance quotes.

Related: 'Upscale millennials' more likely to adopt usage-basedinsurance

UBI policyholders are positive

The survey found that a large majority (81%) of the roughly 10% ofdrivers who have or have had a UBI policy to date are very positiveabout its benefits. A similarly high number (84%) would beinterested in or open to having short trial to determine thediscount they could get before buying a policy.

Although willingness to share driving data is a prerequisite,consumers also have to agree to the principle that their autoinsurance cost is determined by how they drive, says Willis TowersWatson. According to the survey, resistance to that idea is verylow, with only 7% disagreeing with the premise that UBI is a betterway to calculate premiums than traditional methods. Thedriving-related activities most survey respondents considerdeserving of discounts are careful driving, low mileage, reducedspeed and avoiding distractions.

Related: 9consumer-friendly auto insurance innovations

(Photo: Shutterstock)

Concerns exist

However, respondents did voice decision-making considerations, suchas the possibility premiums might increase (50%); concerns premiumscould fluctuate (38%); and how insurers might share their data(38%).

Related: 7 ways auto technology is impacting insurancecoverage

See more insights from the Willis Towers Watson survey in theinfographic below. Read more about the study here.

(Click image to enlarge.)