According to a report by Celent, 26% of online consumers said they would buyinsurance online. Additionally, 28% said they prefer to interactwith insurers via online channels. Are insurers ready to meet thedemand?

The report, titled “The Online Consumer: Reading the InsuranceCustomer's Mind,” surveyed consumers in North America, LatinAmerica, Europe and Asia with the goal of better understanding howthe arrival of new technologies that influence consumer behavior —such as digital channels, telematics, social media, mobility andanalytics — will affect the insurance industry.

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Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].