Digital technology is rapidly developing and insurers need tokeep up in order to thrive. Between social media interaction andthe emergence of the sharing economy, P&C insurers need to meethigher standards for fast, efficient purchasing and product choicethrough digital distribution.

According to InsurTech company Bolt Inc, more than 85 percent ofconsumers are unhappy with the communications practices of theirinsurer, and 45 percent of consumers have abandoned a full shoppingcart when the merchant couldn't deliver the full range of productsthey wanted.

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