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Being left on hold for almost 28 seconds can be a major irritation for customers. (Photo: Shutterstock)

Insurance businesses in North America risk losing business by making customers wait on hold for almost 28 seconds, new research has revealed.

Every call made to companies in the insurance sector as part of the large-scale study, conducted by audio branding specialist PHMG, was put on hold, compared to a North American average of 70 percent. Those callers are being forced to wait for 27.53 seconds on average, slightly less than the North American average of 28.39 seconds.

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Jayleen R. Heft

Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected]

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