The traditional insurance business model, which has been resilient for more than 350 years, is now being challenged by technological and behavioral change. In the not-so-distant future, driverless vehicles may diminish or eliminate road accidents and injuries. Connected homes could significantly reduce residential hazards. The sharing economy will likely offer peer-to-peer coverage. The consumer served by traditional insurance companies is rapidly ceasing to exist. Today's modern customers are connected and social. They are quick to switch between providers, and expect instant reward and feedback. The insurance industry will soon find that the only way to attract and retain customers is in their own personally digital way. With that in mind, here, in descending order, are some practices that I believe are essential for the successful digital transformation of an insurance company. Alexey Utkin is senior vice president of Finance Practice at DataArt, is a global technology consultancy. He can be reached at [email protected].