As technology related to artificial intelligence, natural language processing, smart home tech and more evolve, business applications are emerging that can have a transformative effect.

From an insurance industry perspective, some of the most exciting developments are those that are changing the way insurers interact with their customers.

Many insurers have struggled to apply technology and data effectively to build solid relationships with customers. Traditionally, insurers don't frequently engage with their customers, due to their unique role in their lives. Insurers provide a critical safety net, but customers usually don't think about it until they need it, unlike for example their near-daily relationship with their bank.

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