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Some clients (possibly many clients) will stay with a firm even though they are not “satisfied.” (Photo: iStock)

Lately I’ve been writing a lot about so-called business “wisdom” that advisory firm owners should take with a grain of salt.

That’s the case mostly because I get tired of playing janitor in my consulting work when advisory firms come to me and I have to clean up the mess of those firms who’ve tried the latest “key” to success, before I can even do the real consulting work.

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