“It takes 20 years to build a reputation and five minutes toruin it. If you think about that, you’ll do things differently.” —Warren Buffett

In the case of PricewaterhouseCoopers LLP, 83-years of reputation-building took a serious hit when arepresentative from the firm mixed up the envelopes for bestpicture on Oscar night.


You might say, yeah, but the Academy Awards are acelebration of people who create make-believeworlds.

And I would say, why would I entrust someone with my taxesin the privacy of their offices when they can’t get something rightwhen 38 million people are watching?

The (dis)trust factor

I'm not here to cast stones against PwC. People make mistakes. Iget it. But this gives people another reason to distrust thefinancial services industry.

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