In one of the most comprehensive studies of independent agents in the U.S. ever completed, NU, the National Association of Professional Insurance Agents (PIA) and Flaspöhler, part of NMG Consulting, joined forces to conduct the 2017 Independent Agent Survey — a project whose findings provide revealing insight into the demographics, books of business and industry challenges of independent Property & Casualty insurance agents, as well as their most highly rated carriers.

We've understood for some time that an increasing number of P&C agents have been selling Life & Health products. We asked America's independent agents whether they'd been doing more business in that arena, and if so, how serious were they? How much of their book of business did Life Health products represent? What did their commissions look like? Were they up, or down?

The findings are presented below. Carriers interested in learning more about subscribing to the report can contact Rick Flaspöhler, Partner, at [email protected].

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