(Bloomberg) – The synchronized swarm of 300 drones litup the night sky behind Lady Gaga, morphing into an American flagas she recited the Pledge of Allegiance.

Sunday's Super Bowl halftime light show — prerecordedto comply with prohibitions on flying drones over people— was choreographed by Intel Corp. It provided a dramatic backdrop for theperformance and also illustrated the ways large companies areembracing unmanned aircraft in sometimes unexpected ways.

The registration of drones used for business has gone from atrickle to a flood. Only a handful were listed in the U.S. Federal AviationAdministration's aircraft registration database a few yearsago. That number swelled to 6,683 as of the end of 2016, accordingto agency records analyzed by Bloomberg.

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