For many viewers, the annual Super Bowl game is as much aboutthe ads as it is about the game itself.

According to the National Football League, more than 115 millionviewers watched the game in 2016, which provides a broad audienceof prospective buyers. And almost 25 percent said they watched just forthe ads.

But which products, by category, stick in viewers minds themost? Although alcohol, food and cars topped the chart, the insuranceindustry also had a respectable showing at 15 percent, according tothe results of a recent survey by Statista.

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Rosalie Donlon

Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].