Do you pursue clients, or do you attract them?

While both methods of finding new business work to some degree, finding the right prospects through attraction is a lot more fun and — for professionals and entrepreneurs who provide individualized service to their clients — it's usually more effective than finding them by pursuit.

Drawing prospective clients to you

Attraction methods involve drawing prospective clients to you: People who relate to you, people who have an interest in what you have to offer, people who share your values and beliefs, and people who believe…in you. If you do it right, the people you attract are your ideal prospects. It's a natural, comfortable, professional, and self-perpetuating process.

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