There's one thing insurance and finance executives can bank on when it comes to their online image: It requires thoughtful strategy.

Say goodbye to the era when digital business marketing simply involved building and maintaining a website, and throwing out a few social media posts.

Today, any business large or small without a multifaceted digital and social media strategy is sunk; a flailing digital strategy is tantamount to having none at all.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].