Editor's Note: This is the first article in a six-part series on adjuster ethics.

In his introduction to Winning by the Rules, Ethics and Success in the Insurance Profession, the Iconoclast identifies a number of words, each beginning with the letter "I," that are often associated with ethics: Integrity, (implying Incorruptibility), Information (which requires Intelligence), Initiative, Ingenuity, Imagination, Individualism, and for those involved with insurance claims or coverage, Indemnification.

While these words might at first seem obvious, when closely examined, one finds that each is unique, requiring effort and study; that is mandatory.

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