Are you looking for a way to be in front of more prospects? Are you looking for ways toattract higher quality prospects to you?

Then, consider sharing your clients and prospects withother successful agents and advisors in return for them sharingtheir clients and prospects with you.

When done right with the right people, it can make your searchfor new and better prospects much easier!

Think about it: It’s smart marketing. You control whom yourclients sees, and your clients get what they need from someone theycan trust.

It helps establish you as a trusted advisor instead of justanother salesperson. And, it can dramatically increase your salesand income. Best of all, it can keep you from losing your clientsto other agents, who are in direct competition with you.

Why sharing works

Consider this: If you want to be really successful in sales,you must specialize. You must become therespected and trusted expert in one area. It’s a big mistake to tryto do it all, which means your primary focus must be on offeringjust one or two products or services.

For example, if you are an investment advisor, you should onlybe offering investment products and/or managing investmentportfolios. You should not be trying to sell LTCI, life insurance,Medicare supplements, DI insurance, property and casualtyinsurance, and health insurance.

However, doesn’t that mean there is still a lot of money beingleft on the table? Aren’t there many more sales to be made to yourclients and prospects? Aren’t they going to be buying these otherproducts and services from someone else?

There's a dilemma here. You must specialize to reach your fullpotential in sales, but you are also leaving a lot of money on thetable. And, there is the risk of losing your clients to othersalespeople who have the other products or services you aren’toffering.

Golden opportunity

Why not turn this dilemma into a golden opportunity? Why not set upa team of specialists?

Help your clients and prospects get what they need from aspecialist in another area, who isn’t indirect competition with you. And in return, you will becompensated by getting these specialists to endorse your servicesto their clients and prospects. Now, you control the situation.

You determine whom your client or prospect sees. Your clientsfeel good about you because you are helping them to get everythingthey need. You are building up your trust and credibility, andthese people now recognize you as a true advisor.

Related: Great accomplishments require a greatteam