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Making a favorable first impression with a prospect dramatically increases your chances of hearing a 'yes' later on. (Photo: iStock)

One idea critical to increasing a person’s persuasiveness is the so-called “halo effect” — which doesn’t receive as much attention as it should.

When we judge others positively in one aspect of their lives, we often judge them positively in other unrelated aspects. This is known scientifically as exaggerated emotional coherence, and more commonly referred to simply as the halo effect.

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