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Insurance companies can invest premiums in exchange-traded funds while waiting to pay out claims. (Photo: iStock)

(Bloomberg) – The booming demand for hot exchange-traded funds has finally caught up with the staid, sleepy insurance industry.

U.S. insurers are the latest group of investors to start buying ETFs en masse, with one of the fastest adoption rates among institutions. And they’re not done yet, according to JPMorgan Chase & Co.’s Mark Snyder, who helps oversee funds for the industry. Insurance companies are holding an estimated $200 billion in cash and another $80 billion in equities that could be reallocated, he said, and by shifting some of their portfolios about $25 billion to $50 billion could flow into ETFs.

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