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Employees want to contribute to agency goals and profits, but also have fun. (Photo: Thinkstock)

Fall is a beautiful time of year. The colors are magnificent, the air is cool and crisp, and it’s the perfect time to start your annual business planning for 2017. With three full quarters under your belt, you should have the essential information to crunch numbers, make projections and evaluate sales efforts for the year ahead.

But will you also look to your agency structure to see how everyone can have a more enjoyable experience while making a concentrated effort to increase profits? Is it possible to add fun and profit to your annual business plan?

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Barry Seigerman



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