When new prospects visit your website, what happens?

Ideally, you want a high percentage of them to converting intoleads. However, before your website can convert prospects into leads, it must beequipped with lead generation pages, also known lead-capture oropt-in pages.

What's the difference between a landing page and regular webpage? One is designed to provide high-level information while theother (the opt-in page) is built to do one thing: generateleads.

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