A boosted Yelp rating by one star can increase company revenue between 5 percent and 9 percent. (Photo: Shutterstock)

How do you evaluate the products and services you consider buying? Do you ask family members or your friends for their experiences or do you read reviews on Yelp or Amazon?

According to a study by BrightLocal.com, 88 percent of people read online reviews before making a purchase. Nearly 7 out of 10 people read up to six reviews and 85 percent read up to 10 reviews.

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