It began, like many great projects do, with a bold, crazy idea: “What if we went to London?”

Despite the fact that it is the international epicenter for obtaining coverage for unique risks, Lloyd's of London remains something of a mystery for many American agents and brokers. There are several misconceptions about it, the primary one being the widely shared incorrect assumption that Lloyd's is an insurance company; it is not. It is an insurance market — the market, in fact — for specialized-risk writing. It is also the third-largest supplier of reinsurance in the U.S., an interesting factoid that most American insurance professionals previously could not casually drop over cocktails (but perhaps they can now).

At National Underwriter Property & Casualty, we saw this as an educational opportunity: Could we visit Lloyd's home at 1 Lime St., meet some of its underwriting talent, and sit down for an interview with its chairman? Could we shoot video and capture the images of the inner workings of the insurance market's signature building? Could we do our best to “demystify” Lloyd's for U.S. insurance professionals who might otherwise never get a look inside?

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Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].