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Great storytelling that can be implemented during the sales process includes these five critical elements. (Photo: iStock)

Storytelling has long been a foundation of the art of persuasion. Why? Because it is one of the oldest, most effective forms of human communication.

In a previous post, I introduced the concept of “situational persuasion success stories” — prepared retellings of how you previously helped improve somebody’s condition in given situations. For a primer on those kind of stories, see “Storytelling 101: 5 ways to persuade.”

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