What's arguably the most successful and powerful growth strategy in insurance both personal and commercial?
It's clarity. And now, digital technology is making the clarification strategy more powerful and relevant than ever before.
Driving some of the most disruptive changes in the insurance industry during the past few decades, clarity has been shown to be a winning strategy, in such examples as auto insurers publishing competitor rates for quick comparison and catastrophe bonds creating a more transparent market for reinsurance. The combination of clear product offerings and purchasing experience is the winning strategy.
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