Over the past few decades, sales has changed dramatically.
Prospects no longer rely on salespeople for information. Instead, they have the ability to compare prices, competitors and solutions at the click of a button. As a result, old-school selling techniques — which once worked like a charm — are now the kiss of death for selling in any industry.
Still, most salespeople use outdated sales approaches that have been around for centuries. Sales gurus preach the same regurgitated ideas, over and over again. It's no surprise that the majority of salespeople fall into the same traps.
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