Referral selling: What you might be missing

Think you can just tell sales reps to go ask for referrals? If thats all you do, answer this question: Hows that working for you?

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Referrals don’t just happen, at least not at scale.

Yes, occasionally a well-served client will mention your company to another buyer, and your team will get a sale without any real effort. But how often does that happen?

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