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Getting a client to download your app and take up space on a smartphone has to be supported by some pretty important convenience.

When it comes to marketing and sales, what’s most important is the view — not the window. The same applies to technology choices for insurance agents.

Take mobile apps, for example. Agents who have bought into the idea of a mobile app may have been sold on the line that “Everyone is getting them and all your customers are on their smartphones.” It’s generally true, but it’s not the main reason for you to build and implement an agency app.

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