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Changing driving behavior requires new ways of thinking about Auto insurance. (Photo: Shutterstock)

It’s hard to think of an industry that hasn’t experienced at least some disruption by digital innovators.

Customer habits are changing, the way customers consume products and services are changing and traditional barriers for new companies to disrupt existing business models have fallen. In particular, the banking industry has been feeling the pressure from the financial technology sector. Are we about to see the same transformation in insurance?

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