Pop quiz: Which is the best traffic source for generating new leads for your business?

A. Direct mailB. RadioC. ReferralsD. Online marketing

Tough question, isn't it? There is a lot of conflicting information in the industry, and choosing the best traffic source for your business can be frustrating.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.