If insurance were a map, we would be surveying a whole newworld.

The fences and boundaries of tradition have fallen. Thesnow-capped mountains of certainty are melting away. The rivers ofmarket share are changing course and streams of data are comingdirectly to our doors. We know there are still products to plantand fields to harvest, but how will our planting change in themonths and years to come?

Many insurers will be looking at greenfields for the answer.

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