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Millennials are oftentimes described as idealistic, and according to Gallup, that idealism is reflected in their trust in numerous institutions. According to the research firm, 80% of millennials have “some” or “a lot” of trust in the companies they do business with to keep their personal information secure.

Across every business type and industry Gallup studied, millennials are the generation that is most trusting of institutions to safeguard their personal data. Gen Xers, baby boomers, and traditionalists trust these institutions less overall in comparison.

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