You're enjoying a deserved ski vacation when a notification fromyour insurance provider's app pops up on your phone. It's an alertthat your preferred plumber has been dispatched to investigate aleak at your house, a leak detected by a smart in-home sensor.
This is not science fiction, but rather an already developingscenario for insurance companies embracing mobile possibilities.With an expected 6.1 billion smartphone users by 2020 and therise of other portable devices such as tablets, mobile is a naturalnext step for industries that can traditionally be slow toadapt.
An increasing number of insurance companies have unveiled mobileapps and social media strategies, transforming tasks such as filingclaims, accessing account information and receiving additionalsupport into mobile experiences. However, the best mobile app isnothing without the right strategy. To earn and retain business,insurance companies need to inspire confidence and demonstrateclear value for users.
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