Paris-based insurance and banking nonprofit Efma said it has received 224 submissions from 148 institutions in 37 countries for its first Efma-Accenture "Innovation in Insurance" (I3) awards this year.

A joint initiative between Efma and Dublin-based management consulting giant Accenture, the I3 program aims to identify the most innovative distribution and marketing projects by insurance companies. The company said the I3 awards seek to highlight the insurance sector's new challenges and showcase best practices worldwide through recognition from industry peers.

"We're creating a place where insurance companies and banks' insurance subsidiaries will be able to showcase their innovations and get to grips with the latest ideas, technologies and strategies adopted by their peers," explained Efma CEO Vincent Bastid.

Winners are to be selected based on votes by Efma members in conjunction with the awards committee, which is composed of Efma board members and insurance executives.

"Accenture is delighted to expand our relationship from working with Efma on the Banking Innovation Awards to include this joint initiative to foster innovation in the insurance industry, which is facing disruption at an unprecedented rate," said Edwin VanderOuderaa, managing director of Accenture Digital and Financial Services. "We look forward to seeing how innovative insurers propose to address changing customer behaviors, new technologies and access to big data to help redefine their value proposition."

Nominees for the awards have been selected in five categories:

Best disruptive product or service

- AXA — RUOK.
- Europ Assistance — Connect & Moi.
- Servizurich — Zurich Spider SenseZ.
- Telenor India — Telenor Suraksha (Free Life Insurance).
- Tokio Marine & Nichido Fire Insurance — Auto insurance for autonomous vehicle public road experiment.
- Vakif Emeklilik — Veplus.

Claims management

- Allianz France — Your expert is in the sky.
- April International — Easy Claim
- Assicurazioni Generali — Generali qui per voi (Here for you).
- Bradesco Seguros — Operation disaster.
- Covea — Covisioto.
- Zurich Espana — Proactive Claims Management for customers into Digital Channel.

Customer experience and engagement

- Assicurazioni Generali — GrabMe.
- Credit Agricole Assurances Pacifica — e-depann'.
- Desjardins Asurances Generales — Ajusto 100% Mobile Telematics.
- Metromile — Street Sweeping Alerts.
- Mondial Assistance France — Travel App Voyage Zen.
- MS&AD Insurance Group — IBM's AI system introduction.

Digital and omni-channel distribution

- Direct Seguros — eSpace.
- First National Bank — Digitalising Funeral Insurance.
- Haven Life — Entirely Online Purchasing Process for Term Life Insurance.
- Ikano — Omifall Pregnancy and child insurance in co-operation with Children's Ikea.
- Guarantee Co. of North America — The Guarantee Gold Mobile App.
- USAA — Digital Virtual Assistant.

Global innovator of the year

- AIA Group.
- Assicurazioni Generali.
- AXA.
- Bradesco Seguros.
- Mapfre.
- Tokio Marine & Nichido Fire Insurance.
- USAA.
- VidaCaixa

Winners will be announced during a awards ceremony at Efma's Insurance Summit in Milan, Italy, on June 9th.

Special Reports /

Efma-Accenture insurance innovation awards draw 224 submissions

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