Insurance carriers are investing in marketing automation software for their agents. (Photo: iStock)

How can independent insurance agents stay relevant at a time when people are shopping for insurance from anywhere, at any time?

As buying power continues to shift to the consumer, agents must focus on retaining and servicing current customers and at the same time, distinguish themselves from the competition to win new clients. The most successful independent insurance agents these days are using marketing automation tools that are helping them work smarter, not harder.

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