How can independent insurance agents stay relevant at a time when people are shopping for insurance from anywhere, at any time?
As buying power continues to shift to the consumer, agents must focus on retaining and servicing current customers and at the same time, distinguish themselves from the competition to win new clients. The most successful independent insurance agents these days are using marketing automation tools that are helping them work smarter, not harder.
A marketing automation tool is behind-the-scenes software that creates, customizes and sends marketing messages to your target audiences. Agents are required to invest in the technology in order to reap the benefits, but chances are your carrier is already making that investment for you.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
