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Insurance websites need to be mobile-friendly. But being mobile friendly means more than simply creating a site that can be viewed on a smartphone. After all, even websites that are out-of-date can usually render on a mobile device.

Websites that are not mobile-friendly are difficult to read, hard to use, and many advanced functions don’t work at all. That’s a problem. With mobile searches overtaking desktop searches in recent years, insurance agency owners and marketers should spend more time thinking about the mobile aspect of their insurance websites.

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