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YouTube is useful for a lot more than watching cute cat videos. In this digital age, videos are a great tool for insurance agents to educate employees and connect with customers.

No matter what customer you’re targeting, marketing on social media is essential for agents and brokers in 2016. Sharing intriguing content with your customers is a great way to reach out to them, but in an age where attention spans are short, articles and other reading material might not appeal to every consumer.

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