Relevant and up-to-date online presence

In the process of bolstering my website, I learned several valuable hints and strategies that were of great use — but first, I'd like to explore why it's important for your business to be relevant and up-to-date with its online presence. Here are some of the top reasons that I've discovered:

Internet users ages 50-64 have risen sharply, from 40% in 2010 to 77% last year, according to Pew Internet. Senior Research Specialist and co-author Mary Madden says, "While seniors are testing the waters, many baby boomers are beginning to make a trip to the social media pool part of their daily routine."
People are spending more and more time online — specifically on social media. According to a recent Nielsen study, desktop computer users spend approximately 20% of their online time in social networks, while mobile users are even more prolific at 30%.
Google now gets 100 billion searches per month, according to Search Engine Land … Enough said.
Fifty percent of small business owners reported gaining new customers through social media — most notably through Facebook and LinkedIn, says the Social Media Examiner.

These stats are only the tip of the iceberg when it comes to conveying the importance of being on having a strong online and social media presence. Given this revolutionizing shift in the way people communicate and businesses market to consumers, it's time to adapt.

Special Reports /

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