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Online advertising may be the smartest, most direct way to cast a wide net and reach out to markets that might never hear of you. (Photo: iStock)

Whether you’re an insurance agent, broker, carrier or lawyer, getting your target markets acquainted with your insurance services can feel overwhelming. For many, their expertise lies in the insurance business and not in self-promotion, marketing or advertising.

Word-of-mouth is the prime resource for many small insurance businesses to win new clients. But depending solely on word-of-mouth to grow your insurance business can be a slow-going affair.

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