Online advertising may be the smartest, most direct way to cast a wide net and reach out to markets that might never hear of you. (Photo: iStock)

Whether you’re an insurance agent, broker, carrier or lawyer, getting your target markets acquainted with your insurance services can feel overwhelming. For many, their expertise lies in the insurance business and not in self-promotion, marketing or advertising.

Word-of-mouth is the prime resource for many small insurance businesses to win new clients. But depending solely on word-of-mouth to grow your insurance business can be a slow-going affair.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?

Dig Deeper



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.